Episode 166: Can AI Be Your Coach? The Promise and Peril of AI in Leadership Development

Published: June 18, 2025

Details

With pressure mounting on managers to coach more often and more effectively, can AI offer real help—or does it risk making coaching feel robotic? In this episode of The 90th Percentile, we talk with Mark Schaff, former Principal Learning Administrator at the Orange County Transportation Authority. Mark brings decades of coaching and leadership development experience, along with fresh insights into how AI can support (but not replace) the human side of coaching. From the power of frameworks like Zenger Folkman’s FUEL model to the risks of over-relying on automation, this conversation dives into how AI might reshape the future of feedback and development.

Key Points

AI Can Help Managers Coach More Effectively—But Not Replace Them
Many managers avoid coaching because they feel unprepared, not unwilling. AI can provide structure and guidance, helping them enter coaching conversations with more clarity and confidence.
Human Trust and Empathy Are Irreplaceable in Coaching
While AI can suggest language, strategies, and timing, it cannot build the trust and emotional connection that makes coaching impactful. That human element remains critical.
Frameworks Like the FUEL Model Enhance AI Integration
Zenger Folkman’s FUEL model—Frame, Understand, Explore, Lay Out a Plan—works exceptionally well with AI tools because it gives structure and repeatability. AI thrives when following well-designed models.
AI Can Create a Safe Practice Space for Leaders
Because AI isn’t judgmental, it gives leaders a risk-free way to rehearse tough conversations, refine language, and receive feedback—making it easier to have real discussions later with their team.
Success Depends on Organizational Readiness and Trust
Before implementing AI tools for coaching, organizations must assess their coaching culture and trust levels. In high-trust environments, AI can be a valuable partner; in low-trust environments, it may be resisted or misused.

Webinar

Zenger Folkman hosts an exclusive live webinar every month, where you can meet Jack Zenger and Joe Folkman and join in a conversation about their latest research in leadership development. Find out more information and register here.