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Leadership Development

The Trifecta of Trust

With research collected from millions of raters and 110,000+ global leaders, the results reveal the measurable disparities of perceived trust and three leadership behaviors needed to fix it.

The Trifecta of Trust

“Leaders can be driven, agile, strategic, and experts in their field, but without trust, it won’t count for much. The data shows that trust is the one leadership behavior that can positively or negatively affect everything else you do.”

Joe Folkman

Trifecta of Trust: Bill’s Story

The Trifecta

Three behaviors that build trust

Zenger Folkman’s extensive research shows that out of hundreds of behaviors that influence trust, only three can account for the vast difference in the impact of individuals with high levels of trust and those not trusted at all. By mastering this trust trifecta, leaders increase effectiveness and happiness, both in business and in life.

Expertise and good judgment

01

Expertise / Good Judgment

Demonstrating consistency

02

Demonstrating Consistency

Building relationships

03

Building Relationships

Trust and leadership effectiveness

Graph: trust and leader effectiveness

Development Experiences

Build trust at every level

Three development experiences for individuals, leaders, and teams, each built on the three trifecta elements.

Trust Microlearning Session

Self-Assessment · 2-Hour Microlearning Session

Trust Microlearning Session

For individuals and leaders at all levels who want to strengthen the trust others have in them. This session will dive into the dynamics of trust in the workplace. Participants will gain insights and create a personalized plan to build stronger, trust-based relationships.

The Trust Preference Self-Assessment helps individuals understand their preference and effectiveness on the three trifecta elements. The results help each person identify the one element on which to focus development efforts.

Leadership Trust

360 Assessment · Half-Day Development Session

Leadership Trust

Utilizing personal 360 assessment data, this program is tailored for serious leaders wanting to build stronger, more trusting relationships. The session will help individuals navigate the nuances of trust in the workplace. Leaders will leave with actionable strategies to increase the trust others place in them.

The Trifecta of Trust 360 Assessment is an efficient way to gather anonymous data from managers, peers, direct reports, and others on a participant’s level of trust and effectiveness. Each person receives an abundance of valuable data on the three trifecta elements and insights needed to create an action plan for building trust.

Team Trust

Team Trust Assessment · Half-Day Development Session

Team Trust

This development experience is designed to help team leaders and team members understand the dynamics of trust and develop actionable plans to improve trust within their teams.

The Team Trust Assessment is designed to measure the level of trust in the team and the three trifecta elements. The assessment also measures employee engagement, revealing the impact of high and low levels of trust.

The Impact

Benefits of Trusting Teams

71%

Increase

Employee Engagement

51%

Increase

Discretionary Effort

62%

Decrease

Employee Turnover

What participants say

“

The research and information was straightforward and compelling. Should be easy to integrate into most workplaces.

Client Testimonial

“

Our organization is going through a lot of change, and trust can easily be shaken. This development experience has provided me with the tools and insights to build trust and navigate change with confidence.

Client Testimonial

“

I thought The Trifecta of Trust session was absolutely powerful. Zenger Folkman has provided a simple formula to measure and build trust that I can implement to transform the dynamics in my team.

Client Testimonial

Speak with one of our experts to explore the best solutions for your organization.

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The Trifecta of Trust book by Joseph Folkman

The Book

Read the Book!

In The Trifecta of Trust, psychometrics and leadership expert Joseph R. Folkman has collected a mountain of compelling data to make the irrefutable case for the value of trust in leadership.

His research shows that three core behaviors create and reinforce trust from others. By mastering this leadership trust trifecta, you can increase your success and happiness, both in business and life.

Zenger Folkman is pleased to offer the opportunity to have Joseph Folkman give a keynote or webinar to your team or organization.

Praise for The Trifecta of Trust

“There’s nothing more vital to leadership and collaboration than trust, and Joseph Folkman has spent his career becoming a trustworthy source of knowledge and data on it. His book is filled with practical insights for earning, keeping, and repairing trust.”
Adam Grant
#1 New York Times best-selling author of “Think Again,” host of the podcast WorkLife
“Building trust is perhaps the greatest leadership capability of all. Joe’s wonderful book explains what trust is all about and serves as a guidebook for understanding and developing trust in your leaders, your organization, and yourself.”
Josh Bersin
Global Industry Analyst
“Take the guesswork out of building trust in your teams and organizations and learn the bad behaviors that are holding you back from your full potential. Well researched and full of practical advice, every leader needs to read this book!”
Dr. Marshall Goldsmith
Thinkers50 #1 Executive Coach, New York Times best-selling author of “Triggers,” “Mojo,” and “What Got You Here Won’t Get You There”
“Few things are as critical today to leadership, and life, as building and restoring trust. Joe Folkman’s exceptional book, The Trifecta of Trust, provides the research-based tools to actually do it. Trust transforms and so will this book!”
Kevin Cashman
Global Co-Leader of CEO & Enterprise Leader Development, Korn Ferry; best-selling author of “Leadership from the Inside Out” and “The Pause Principle”

Product Downloads

Learn more about The Trifecta of Trust.

Article

The 3 Elements of Leadership Trust

Read the article →

Podcast

Episode 79: Team Trust – Establishment and Maintenance

Listen to the episode →

eBook

Trust – The Proven Formula

Get the eBook →

Find the right solution for your leaders

Tell us where leadership is costing you — engagement, execution, turnover, bench strength — and we’ll point you at the program that addresses it. Or tell you honestly if we’re not the fit.