“Leaders can be driven, agile, strategic, and experts in their field, but without trust, it won’t count for much. The data shows that trust is the one leadership behavior that can positively or negatively affect everything else you do.”
– Joe Folkman

Trifecta Pillars

The Fundamentals of The Trifecta

Zenger Folkman’s extensive research shows that out of hundreds of behaviors that influence trust, only three can account for the vast difference in the impact of individuals with high levels of trust and those not trusted at all.
• Displaying Expertise and Good Judgment
• Demonstrating Consistency
• Building Relationships
These three pillars support the foundation of trust regardless of culture, industry, race, or gender. Utilizing the Trust Assessment, participants gain awareness of their level of trust individually or as a team and learn how they can improve or rebuild it. Using the development tools provided, they create actionable plans to transform their approach to establishing or repairing trust with others. By mastering this trust trifecta, leaders increase effectiveness and happiness, both in business and in life.



The 360 Trust Assessment is an efficient way to gather anonymous data from managers, peers, direct reports, and others on a participant’s level of trust and effectiveness. Each person receives an abundance of valuable data on the three trifecta elements and insights needed to create an action plan for building trust.


The Team Trust Assessment is designed to measure the level of trust in the team and the three trifecta elements. The assessment also measures employee engagement, revealing the impact of high and low levels of trust.


The Trust Preference Self-Assessment helps individuals understand their preference and effectiveness on the three trifecta elements. The results help each person identify the one element on which to focus development efforts.

Formats Available

Trifecta of Trust is available in the following standard formats in-person or online:

Individual Development Experience
– Self-Assessment, 90 min. Microlearning Session
– 360-Assessment, Half-Day Development Session
Team Development Experience
– Team Trust Assessment
Live or Online Speech

It would be our pleasure to work with you to customize the format that will best suit your organization’s unique requirements.

Speak with one of our experts to explore the best solutions for your organization.


In The Trifecta of Trust, psychometrics and leadership expert Joseph R. Folkman has collected a mountain of compelling data to make the irrefutable case for the value of trust in leadership.

His research shows that three core behaviors create and reinforce trust from others. By mastering this leadership trust trifecta, you can increase your success and happiness, both in business and life.

Praise for The Trifecta of Trust

Adam Grant

#1 New York Times best-selling author of "Think Again," host of the podcast WorkLife

Josh Bersin

Global Industry Analyst

Dr. Marshall Goldsmith

Thinkers50 #1 Executive Coach, New York Times best-selling author of "Triggers, Mojo, and What Got You Here Won’t Get You There"

Kevin Cashman

Global Co-Leader of CEO & Enterprise Leader Development, Korn Ferry, best-selling author of "Leadership from the Inside Out" and "The Pause Principle"


Zenger Folkman is pleased to offer the opportunity to have Joseph Folkman give a keynote or webinar to your team or organization.

Learn how to bring The Trifecta of Trust development experience to your organization.

Product Downloads

Learn more about The Trifecta of Trust

Download Product Overview
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