Using over 1.5 million assessments from leaders worldwide, renowned psychometrician Dr. Joseph Folkman and leadership legend Dr. Jack Zenger are here to settle the debates and let the data speak for itself. Each week they analyze different leadership traits, trends, and what it really takes to get to the 90th percentile. These short episodes feature compelling stories, research, and actions that leaders can take to improve.

Trifecta of Trust Audiobook–Chapter 3

The 90th Percentile: An Unconventional Leadership Podcast

Published: August, 2022


The audiobook version of The Trifecta of Trust: The Proven Formula for Building and Restoring Trust is now available

Take advantage of the promotional launch price until August 31st! The audiobook can be purchased on AUDIBLE, NOOK, GOOGLE PLAY, KOBO, CHIRP, AUDIOBOOKS.COM, and SCRIBD.

This chapter discusses the three elements of the trifecta of trust: expertise, consistency, and building relationships. The importance of each is illustrated in a harrowing story of a group of smoke jumpers trying to escape from the 1949 Mann Gulch River Valley fire

Connect with Joe Folkman


Zenger Folkman hosts an exclusive live webinar every month, where you can meet Jack Zenger and Joe Folkman and join in a conversation about their latest research in leadership development. Find out more information and register here.

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