
Start with the problem you’re trying to solve.
Build the conditions great leadership needs.
Learn four leadership skills that set exceptional leaders apart.
Flagship programs for leaders at every level.
Grow individual contributors and emerging talent.
Turn working groups into high-performing teams.
Data and support for every program.
Research and writing from our practice.
Ideas in shorter form, on your schedule.
Learn four leadership skills that set exceptional leaders apart.
Engaging events that inspire better leadership.
Webinar
November 18, 2026 •
11 a.m. MT
How can you develop stronger leaders and maximize the impact of your leadership development investment? Explore The Extraordinary Leader, Zenger Folkman’s research-backed, strengths-based approach to leadership development, built around a highly validated 360 assessment.
Register Now →Virtual · Certification
November 2, 4, & 6, 2026
An intensive live online training process that provides skilled facilitators with the knowledge and tools to effectively deliver standard or customized versions of The Extraordinary Leader Workshop within their organizations.
1
Virtual Workshop
December 15, 2026
Give yourself the gift of development as you prepare to thrive in 2027. Join us for a special holiday edition of Coachability and discover how becoming more receptive to feedback can help you unlock your potential and get more out of every development opportunity.
Register Now →Virtual Workshop
January 12 & 14, 2027
The Extraordinary Coach draws on research and practical experience to help leaders become more effective coaches. Develop stronger coaching skills through greater self-awareness, a flexible conversation framework, and practical application that empowers employees to discover their own solutions and take action.
Register Now →Virtual Workshop
January 26 & 28, 2027
Elevating Feedback uses research and practical tools to help leaders make feedback more effective and impactful. Build a culture of continuous development by helping leaders deliver clear, actionable feedback and create the conditions for employees to actively seek, receive, and apply it.
Register Now →Virtual Workshop
February 9 & 11, 2027
The Extraordinary Leader bridges the gap between leadership research and practical leadership development by leveraging research that identifies the differentiating behaviors of highly effective leaders. Elevate your leaders and your organization by combining personalized, powerful leader data with a distinct, data-driven, strengths-based development approach.
Register Now →Virtual · Certification
February 23 & 25, 2027
The Extraordinary Leader 360 Assessment Certification utilizes a proven process to prepare participants to have one-on-one coaching conversations by providing experienced coaches with the process, tools, and framework to leverage The Extraordinary Leader 360-degree Assessment and Development Guide with those they coach.
Register Now →Virtual · Certification
March 8, 10, & 12, 2027
An intensive live online training process that provides skilled facilitators with the knowledge and tools to effectively deliver standard or customized versions of The Extraordinary Leader Workshop within their organizations.
Register Now →Zenger Folkman is always looking for talented, innovative people to join our team.
Research shows that both giving and receiving feedback triggers stress responses similar to physical threats—but understanding these brain mechanisms can help us build better feedback cultures.
Our guest today is Dr. David Rock, who coined the term “neuroleadership” and serves as Co-founder and CEO of the NeuroLeadership Institute. This 23-year-old cognitive science consultancy has advised over 50% of Fortune 100 companies across 24 countries, bringing neuroscientists and leadership experts together to improve organizations through science.
Dr. Rock has authored four successful books, including the bestseller “Your Brain at Work,” and his insights have appeared in Harvard Business Review, The New York Times, The Wall Street Journal, and many other publications. Originally from Australia but US-based since 2010, he holds a professional doctorate in the Neuroscience of Leadership from Middlesex University.
Today, we’ll discover how HR professionals can transform feedback from an anxiety-producing ritual into a powerful tool for growth and development.
1. Servant Leaders Invite Feedback; Authoritarian Leaders Resist It
Dr. Rock contrasts authoritarian and servant leadership styles, noting that authoritarian leaders typically avoid feedback to protect their status and maintain control. In contrast, servant leaders model humility and growth by actively inviting feedback and sharing their own learning process, creating a more open and development-focused culture.
2. The Mindset Behind Feedback Matters
There’s a clear link between fixed versus growth mindset and one’s openness to feedback. People with a fixed mindset focus on looking smart rather than improving, making them resistant to feedback. A growth mindset shifts the emphasis to learning and development, which is essential for creating a feedback-rich environment.
3. Feedback Fails Without Psychological Safety
Feedback requires complex cognitive work (mental contrasting), which is difficult under threat. When people feel judged or pressured, their cognitive resources drop, making it harder to process and apply feedback. Mandating feedback or focusing solely on candor doesn’t work—creating a low-threat, high-autonomy environment is key.
4. Asking for Feedback Cuts Stress in Half
Their research found that when people ask for feedback rather than receive it unsolicited, the stress response is cut in half—for both giver and receiver. This simple shift transforms feedback from a threat into a choice, restoring autonomy and making it more psychologically manageable.
5. Building a Culture of Asking Starts at the Top
Lasting change starts with senior leaders. The most effective strategy is getting a large group of leaders to experience the power of asking well for feedback—specifically and respectfully. When leaders model this behavior, it creates a ripple effect throughout the organization. It becomes a habit, not a mandate.
Zenger Folkman hosts an exclusive live webinar every month, where you can meet Jack Zenger and Joe Folkman and talk about their latest leadership development research. Find out more information and register here.
Podcast: Play in new window | Download (Duration: 27:49 — 25.6MB)