Episode 91: Challenging Your Decision-Making Strengths and Biases

The 90th Percentile: An Unconventional Leadership Podcaste

Published: October 12, 2022


Each individual has their decision-making tools in their back pocket, ready to utilize for every choice regardless of how different they are. However, if we truly want to become better at the art of making decisions, then we need to break out of these patterns and see things differently, even if that pushes us away from our comfort zones. In today’s episode, we are digging in better to understand our decision-making strengths and blind spots.

About our Guest

Cheryl Strauss Einhorn is the founder and CEO of Decisive, a decision sciences company using her AREA Method decision-making system for individuals and organizations looking to solve complex problems. Her new book, Problem Solver, is about the psychology of personal decision-making.

Key Points

  • Problem solver profiles: adventurer, detective, listener, thinker, and visionary. Most of us can be more than one type of problem solver, although we almost always have one dominant approach that we lean on.
  • Recognize that other voices are valuable. All information doesn’t come as data — some come from people. Go beyond the data to speak to knowledgeable sources.
  • More dynamic decision-making begins with knowing more about yourself, so you can sidestep potential bias and gain new perspectives about a problem.


Zenger Folkman hosts an exclusive live webinar every month, where you can meet Jack Zenger and Joe Folkman and join in a conversation about their latest research in leadership development. Find out more information and register here.


What Are Your Decision-Making Strengths and Blind Spots? – HBR article by Cheryl Strauss Einhorn
Area Method Assessment