Episode 78: The Proven Formula for Building Trust

The 90th Percentile: An Unconventional Leadership Podcast

Published: July 12, 2023


Order your copy of The Trifecta of Trust: The Proven Formula for Building and Restoring Trust.

In 2019, Joe Folkman wrote an article for Harvard Business Review based on research he conducted on trust in organizations. He found that trust is a leading indicator of whether others evaluate you positively or negatively. But how to create that trust, or perhaps more importantly, how to reestablish it when you’ve lost it isn’t always that straightforward. By analyzing over 100,000 360-degree reviews, he discovered three elements that predict whether a leader will be trusted by his direct reports, peers, and other colleagues.  After three years, and thousands of hours of research and writing, he is now launching his new book The Trifecta of Trust which we will discuss in our episode today.

To read his latest research, subscribe to Joe Folkman’s LinkedIn Newsletter Leadership Psychometrics.

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Zenger Folkman hosts an exclusive live webinar every month, where you can meet Jack Zenger and Joe Folkman and join in a conversation about their latest research in leadership development. Find out more information and register here.