March 8, 2023
We’ve all watched countless late-night infomercials regarding a new product or self-help program. As it ends, the person on the TV screen testifies that this new vitamin or exercise process has “changed my life.” We assume we’re not alone in our skepticism about how life transforming this new product really was. Indeed, as we mature, it seems that fewer and fewer things actually make a long-term difference in our lives.
But there is one thing we’ve personally seen that profoundly and consistently changes lives — what’s generally referred to as the 360-degree feedback process.
In the course of completing tens of thousands of these reviews as part of our strength-based leadership programs, we had an up-close view of many people who were teetering on the edge of job termination, and have seen them blossom into extremely valuable contributors. It’s been one of the really gratifying parts of our work.
Maybe that’s why our blood comes to a slow boil when we see a popular columnist arguing that 360-degree feedback programs fail. Of course a careful reading of the article describes an entirely flawed implementation of a 360 review process, and we grudgingly concur that this does happen.
Sometimes the senior executives don’t support the program, and in the worst cases they don’t participate themselves. Perhaps reports go to participants with little or no explanation of how to read them and without follow-up from the manager or HR. Or perhaps the 360 isn’t used to guide and inform people’s progress within an overall system of development.
Yes, we sigh, there are too many 360 reviews that are pathetic wastes of time, resources, and — worst of all — opportunity.
That’s why we take heart when we see organizations do 360s well. What do they do that makes the difference?
The effectiveness of any measure is based on how well that metric can predict an outcome.
What we know from our years of research correlating leaders’ 360 ratings to important organizational outcomes is that they are very predictive. While no one person’s opinion is in itself necessarily predictive, the aggregate average of several raters really does provide a very accurate gauge of the skills of a leader.
Our research shows that individuals rated through this process as highly effective leaders preside over operations in which turnover is lower — and employee engagement, customer satisfaction, and sales are higher.
That said, there is one 360 rater who is highly unreliable and rarely predictive at all. As all our data and our long experience have shown us time and time again, that person is you. That is, your own perception of yourself is rarely accurate or predictive. For a GPS system to get an accurate picture of your location, it requires four different satellites. For leaders to get an accurate picture of their own effectiveness, they need feedback from their manager, peers, direct reports, and others in the organization.
Certainly, 360 reviews can be done well or poorly.
But we are heartened when we see the process done well, because we know that virtually every time that happens, someone’s life will indeed be transformed in a positive way. In a very real sense, it can be one of the rare activities that truly does influence careers and change lives.
-Jack Zenger and Joe Folkman
Articles — February 12, 2025
Articles — January 31, 2025
Articles — January 22, 2025
Articles — December 18, 2024