The Extraordinary Coach™
A Coaching Conversation
Start with the problem you’re trying to solve.
Build the conditions great leadership needs.
Learn four leadership skills that set exceptional leaders apart.
Flagship programs for leaders at every level.
Grow individual contributors and emerging talent.
Turn working groups into high-performing teams.
Measurement and support behind every program.
Research and writing from our practice.
Ideas in shorter form, on your schedule.
Learn four leadership skills that set exceptional leaders apart.
Engaging events that inspire better leadership.
August 26, 2026 • 1:00 PM MT
How employees can discover what energizes them and turn it into greater impact.
October 6 & 8, 2026
Research-backed leadership development that turns personalized data into focused growth.
October 20 & 22, 2026
Certification for experienced coaches to use our 360 assessment and development framework with clients.
Zenger Folkman is always looking for talented, innovative people to join our team.
A Coaching Conversation
This video shows an example of a coach-initiated coaching conversation and completes the “story” of Drew—his frustration and desire to find a resolution to his perception of Jim’s work. At first Drew focused on Jim’s behavior and had been ready to terminate him, but through Lori’s coaching, Drew now has a new perspective (including owning his own role in the problem). The purpose of this video is to model an entire FUEL coaching conversation as Drew now has a coaching conversation with Jim. By following the FUEL Framework during this coaching conversation, Drew uncovers new information that leads to a positive outcome. As you watch this video, we encourage you to identify each step of the FUEL Framework as Jim is modelling it. Remember, while the video aims to give a positive example, the FUEL Framework encourages flexibility rather than “perfect modeling.”
A Coaching Conversation