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Zenger Folkman Privacy Policy

Privacy Policy

Thank you for your interest in Zenger Folkman's (“ZF”) services. ZF takes your privacy very seriously and has created this policy in order to demonstrate our firm commitment to privacy. In particular, this policy sets forth our information gathering and dissemination practices for any personal information gathered on this site. No personal information will be sold or otherwise used except as outlined in the policy below.

Online Data Collection

ZF, will, at times, collect certain personal identifiable information (PII) as necessary, with the purpose of providing assessment related services. The PII data that we require is limited to name and corporate email address. As part of our Privacy Policy, and in an effort to adhere to US, EU and Swiss data privacy laws, ZF shall comply with the following guidelines:

  • ZF will use PII data ONLY for the intended purposes.
  • ZF will notify you in the event of a breach or incident in which your PII data security is compromised.
  • You have the right to contact ZF to request to review, or remove your PII data or to request the limitation of use and disclosure of your PII data. (see contact info below)
  • ZF will NOT provide access, give away or sell PII data to any third parties.
  • ZF does not, and will not share, give away or sell PII data to third parties and therefore ZF does not provide an opt-out option. If our policy changes in the future, ZF will provide individuals with the ability to opt-out of sharing their data.
  • ZF may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
  • In cases of onward transfer to third parties of data of EU individuals received pursuant to the EU-US Privacy Shield, ZF is potentially liable.
  • ZF will take appropriate and reasonable steps to protect PII and survey data. (see below)
  • ZF will only store and process data on servers that are located in the United States.

Confidentiality and Security Safeguards

Zenger Folkman takes technical, contractual, administrative and physical steps to protect against unauthorized access to, and disclosure of, personal identifiable information (PII). These steps can include firewalls, secure socket layer (SSL) encryption, physical security, password authentication, etc. To learn more, you may request a copy of our current Security Policy.


Zenger Folkman’s site makes use of a technology called session-only cookies. These cookies are deleted after the web survey session is over and can not be used to identify an individual after their session ends.

General Data Protection Regulation

Zenger Folkman believes in protecting your privacy. When we collect personal information from you on our website, we follow and comply with the privacy principles of the General Data Protection Regulation (GDPR) regarding the collection, use and retention of personal data from the European Union and Switzerland.

We recognize and operate under these principles of the GDPR:

1. Lawfulness, fairness and transparency.We do collect some personal information during the use of this website. A description of the information we collect, the purpose for which we collect it, how we'll use it, and the types of third parties with whom we may share it can be found in our full Privacy Policy.

2. Purpose limitation. We'll collect only as much personal information as we need for specific, identified purposes, and we won't use it for other purposes without obtaining your consent.

3. Data minimization. We'll collect only as much personal information such that it is adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.

4. Accuracy. We'll take appropriate steps to make sure the personal information in our records is accurate.

5. Storage limitation. We'll keep your personal information only as long as we need it for the purposes for which we collected it, or as permitted by law.

6. Integrity and confidentiality (security). We'll take appropriate physical, technical, and organizational measures to protect your personal information from loss, misuse, unauthorized access or disclosure, alteration, and destruction.

7. Accountability. We'll make sure we are able to demonstrate compliance with the GDPR.

EU and Swiss Privacy Shield

Zenger Folkman Company (ZF) is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. ZF complies with the EU-US and Swiss-US Privacy Shield Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. ZF has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

In compliance with the EU-US and Swiss-US Privacy Shield Principles, ZF commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact ZF at:

Call ZF Customer Support: 801-705-9375 or

Email ZF Customer Support:

ZF has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel. The United States Federal Trade Commission (FTC) is the enforcement authority with jurisdiction over this compliance with the Privacy Shield.

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