Articles

Extraordinary ideas can change how people think about leadership and how organizations think about their leaders. Explore Zenger Folkman's articles section to find our latest thought leadership on the most talked about topics of today.

The Surprising Way Leadership Behaviors Go Viral at Work

September, 2025

Why developing leaders at scale creates safer, more innovative organizations Think about the last viral trend you saw online—a meme, a TikTok dance, a clever phrase. Within days, sometimes hours, it spreads across networks, workplaces, and d...

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