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Coaching as a Management Style

Coaching as a Management Style

An excerpt from The Extraordinary Coach: How the Best Leaders Help Others Grow

by Jack Zenger and Kathleen Stinnett

What is Business Coaching? Say the word coaching and an image immediately comes to mind. For some, the image is NBA coach who watches his superstar from the sidelines and points out specific actions that the star should take in order to win the game. For others, the image is that of a wise sage offering profound insight about some weighty matter. For others, the term conjures up images of someone answering questions based on lots of experience, like the columnist in the newspaper who dispenses advice about the thorniest family problems. There are, of course, countless other images and variations of the ones we have just described.

When it comes to business coaching, all of these images are largely incorrect. As a matter of fact, they actually run counter to what we believe high-quality business coaches actually do. On occasion, a skilled business coach does give advice or offer suggestions; however, this is not the main thrust of what such a coach does. The best business coaches act as a valuable mirror for their direct reports and help them to better assess what they are doing and how they are doing it.

This white paper addresses:

  • Management Status Quo
  • Laissez-Faire vs. Autocratic Leadership:
  • Collaborative Leadership